Content Bookstore

Content Bookstore serves one of the most academically rich small towns in America, home to both Carleton College and St. Olaf College, from its welcoming storefront on Division Street in downtown Northfield. The store opened in 2016 and quickly became essential to a community that reads voraciously and thinks deeply. The literary fiction section is curated with the kind of rigor and taste that two liberal arts colleges demand, and the poetry and philosophy sections are unusually strong for a store of its size. The academic section serves both college communities without feeling exclusionary, and the staff's ability to recommend across disciplines reflects the interdisciplinary spirit of liberal arts education. The children's section serves the young families of Northfield and the surrounding communities, and the store's events bring authors to an audience that is small in number but formidable in literary knowledge.