Chapters Books & Gifts

Chapters Books & Gifts sits on the town square in Seward, Nebraska, a community of about 7,000 people that takes its reading life seriously. The store was founded in 2010 by a lifelong Seward resident who saw the need for a gathering place where neighbors could discover new books and reconnect with one another. The children's section is the heart of the store, drawing families from across the region for story times and summer reading programs. The general selection is broad enough to serve the varied tastes of a small-town readership while reflecting the values and interests of rural Nebraska. The gifts section carries locally made items and literary-themed products that make the store a year-round shopping destination. Chapters has become a model for rural bookselling, demonstrating that community investment and personal service can sustain an independent bookstore anywhere.